Lenti 1963 is a renowned Italian Company situated in the historic center of Valenza.
They specialize in the creation, production, and distribution of high-end jewelry collections for
upscale retailers. Moreover, they also provide exclusive design and manufacturing services for prominent European operators.
The Company was founded in 1963 by Piero Lenti and Osvaldo Villasco in Valenza.
Lenti & Villasco was the first company to mechanically set diamonds in rings, resulting in
optimization of production times.
The industrial and commercial development of the Company came in the nineties, with the entry of the second generation represented by Danilo and Giuliana Lenti, current Managin Directors of Lenti & Villasco.
In the distribution of roles, Danilo follow the selection of raw materials and leads the operations, while Giuliana, as Artistic Director, she is involved in the design and development of collections.
Lenti 1963 is one of the rare companies in the goldsmith sector in Italy capble of
concentrating all in-house production steps, thus maintaining total control of the supply chain.
